This is an area where it is very easy to get confused by fancy wordplay and marketing jargon. There is a lot of old and outdated information out there. So, here are the basics:
1. Search Engines are in the business of connecting people with the best information.
2. A strong layout, fluid page speed, and language that is easy to read are key components of SEO
3. A search engine uses bots and algorithms to scan your site to determine if your page will answer a person’s search. If it is a fast page, with a good structure and easy to read text, it will be more likely to send people your direction.
Email blasts, social media posts, sales and discounts are all short term plans to gain revenue and market share.
SEO IS A LONG TERM PLAN FOR PERMANENCE IN THE DIGITAL MARKET PLACE
The goal of an SEO strategy is to climb into the 1st page of searches when your customers look for products or services you offer WITHOUT having to pay for ads.
If you are a plumber and someone in your area searches for ‘plumbers in my area’ you want to show up on that first page! That’s what SEO is all about.
The number 1 thing you will invest in SEO is TIME. Time researching the right tags, time linking to the correct sources, time writing good copy, time reviewing your effectiveness.
DON’T HAVE THAT KIND OF TIME? DON’T WORRY! WE DO!